📋 DIGITAL MARKETING CAMPAIGN QUESTIONNAIRE

Client Name

Brand / Product Name

Date

Campaign Contact Person

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🥅 1. Campaign Goals

What do you hope to achieve with this campaign?

Increase brand awarenessDrive traffic to websiteGenerate leadsBoost sales/conversionsLaunch a new product/serviceRe-engage past customersBuild social media presenceOther

Please elaborate on your main goal:

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🎯 2. Target Audience

Age Group

Location(s)

Gender
MaleFemaleAll

Interests/Industries

B2B / B2C
B2BB2C

Buyer Stage
AwarenessConsiderationPurchase-ready

Ideal Customer Persona (optional)

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📢 3. Brand Voice & Messaging

How would you describe your brand’s tone of voice?

Professional & corporateFriendly & conversationalFun & playfulBold & edgyLuxury & elegantOther

Messaging guidelines, slogans, or phrases to use:

Language, phrases, or topics to avoid:

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🛠️ 4. Campaign Content Types

Types of content required
Social media postsPaid ad creativesLanding pagesBlog posts / ArticlesEmail newslettersVideos / Reels / AnimationsInfographics / PDFsOther

Preferred formats or platforms (if any):

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📈 5. Success Metrics / KPIs

Performance indicators that matter
Website visitsClick-through rate (CTR)Conversion rateCost-per-click (CPC)Return on Ad Spend (ROAS)Follower/subscriber growthEngagementLeads generatedSales/revenueOther

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📆 6. Timeline & Budget

Start Date

End Date / Duration

Important dates (holidays, launches)

Approximate Budget

Is the budget fixed or flexible?
FixedFlexible

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🖼️ 7. Assets & Approvals

Do you have the following?
Logo filesBrand guidelinesProduct photos / videosSocial media accessWebsite / Landing page linksAd account access

Approval Contact Name

Approval Contact Email

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📌 8. Additional Notes or Special Requests

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